The GROWTH LOOP
Break the stagnation spiral and lead with people, not pressure.
A proven framework for systems integrators ready to transform their business model and achieve sustainable growth.
Tech Isn't the Bottleneck. Misalignment Is.
Survival Mode
Systems integrators excel at technology but struggle with burnout, silos, and reactive growth strategies.
Hidden Potential
Your team's collective genius remains untapped while you hustle for bids and struggle with delivery.
Culture Cost
When growth depends on a few top performers, burnout becomes your company culture.
Integrators Aren't Failing Because of Technology…
They're Failing Because the Model Is Broken
Complex Projects - Legacy Playbooks
New‑build smart campuses and hybrid AV/IT environments can't be managed with 1990s Gantt‑chart thinking. Delays, re‑work, and a reputation for "almost good enough."
Burnout → Brain‑Drain Spiral
Talent shortages, cost creep, and 24/7 client pings fry your A‑players [and their genius] walks out the door. Turnover, lost IP, recruiting headaches.
Margin Squeeze → Culture Crash
Bidding wars race to the bottom. Pressure hacks away at trust, creativity, and collective genius. Shrinking profits, commodity positioning, disengaged teams.
AI Runaway
AI is rewriting scopes of work faster than org charts can adapt. Without a growth loop that learns, you're reacting, not leading. Missed opportunities, tech debt, and clients questioning your relevance.
Growth isn't about grinding harder. It's about upgrading the system behind the work.
The Solution: The NSCA Growth Loop
Break the Spiral. Activate the Genius. Scale with Momentum.
What Happens When the Growth Loop Replaces Brute Force?
Get Honest
About what's really draining your people and margins. We'll identify the hidden inefficiencies and structural problems holding your integration business back.
Get Curious
About smarter systems, AI augmentation, and untapped talent. Discover how leading integrators are leveraging technology to amplify human potential, not replace it.
Collaborate Without Boundaries
Break silos, unlock creative solutions, and retain your best people. Create a culture where information flows freely and growth thrives across departments.
The NSCA Growth Loop
Unlocks Collective Genius
Harness your team's full potential
Absorbs AI
Integrate AI seamlessly into workflows
Scales Without Burnout
Sustainable growth model
Bottom Line: You don't need more tools—you need a Growth Loop that unlocks collective genius, absorbs AI, and scales without burnout.
The Transformation - Before vs. After
The Growth Loop methodology doesn't just optimize your business. It fundamentally transforms how your integration team operates, collaborates, and delivers value in a rapidly changing technology landscape.
Meet Frankie Russo
Growth Architect. Systems Builder. Genius Amplifier.
8x Inc. 500 Founder
Built two of America's fastest-growing companies with proven, replicable growth strategies that work across industries. Launched machine learning and early AI software companies in the U.S. and India, translating cutting-edge tech into practical business applications.
The Operator, Not Just the Orator
Frankie has led growth at Fortune 500 organizations, scaled some of the fastest growing companies in America, and sat in the same leadership seat as your team for over 2 decades. He's not guessing what works: he's lived it.
2x Bestselling Author
Author of The Art of WHY and Breaking WHY, Frankie's frameworks have helped thousands of leaders drive transformation.
Growth Loop™ Creator
As creator of The Growth Loop, I've developed a repeatable framework for breaking out of stagnation and building momentum that lasts—specifically tailored for technical service providers.
High-Impact Experience
A high-impact experience with best-selling author and growth strategist Frankie Russo.
Activate Hidden Genius
Activate the hidden genius in your team to unlock continuous Growth.
What Leaders Are Saying
Honeywell Home
Ryan Strassburg
"An inspiring and relevant experience that gave us clarity, tools, and real direction."
Apple
Emory Osgood
"Frankie helped our team shift perspective and unlock creative breakthroughs. The energy was electric."
NextEra Energy
Danielle Mousseau
"Blew the audience out of the water. The perfect grand finale to our event."
Home Builders Association
Laura Sew
"An immersive and unforgettable session that made AI feel personal and powerful."
Trusted by Industry Leaders
High-Energy Delivery
Frankie's engaging style keeps audiences captivated while delivering substantial, actionable content that drives real change.
Practical Takeaways
"Frankie provided our team with the most actionable growth framework we've ever implemented. Six months later, we're seeing double-digit growth." — VP | Apple Retailer
Elite Clientele
Frankie has delivered keynotes for Fortune 500 companies and industry leaders across government, technology, finance, retail, media, Non-profit, manufacturing, real-estate & more.
See Frankie in Action
Loading...
Frankie's sessions blend powerful storytelling with practical frameworks that stick. His authentic, high-energy approach creates memorable experiences that inspire immediate action.
Let's Build Your Loop
Sustainable Growth
Create lasting business momentum
Team Engagement
Energize your organization
Process Optimization
Build efficient systems
Whether it's your national conference, leadership summit, or annual planning session—I'll help your team break out of the spiral and build momentum that lasts through a customized keynote that addresses your specific integration challenges.
Ready to Transform Your Integration Business?
Schedule a Call
Connect with Frankie & the Premiere team to discuss your event goals and audience needs.
Customize Content
Schedule your Pre-Event strategy calls! Frankie will tailor his "Growth Loop" framework specifically for NSCA Members.
Deliver a Game-Changing Keynote
Watch your attendees leave energized with actionable growth strategies.